Back of Bottle™ / BOB™ is formulated with ingredients that are high performance, clean, green, and sustainable. 

Innovative formulations crafted with new-to-industry, scientifically proven ingredients and technology.

Enhancing the health and well-being of scalp and hair, Back of Bottle™ / BOB™shampoos have NO sulphates or other harsh surfactants that may strip natural oils and irritate skin. Back of Bottle™ / BOB™ shampoos + conditioners have NO silicones which can build up on scalp and skin, causing issues.

GO247 contains cruelty free products that are made without parabens, sodium chloride, sulfates, harsh chemicals and residues.

Areté is transparent about ingredient origins and ensure formulas are 99% organic, natural or naturally derived, and have proven benefits for the hair, scalp, and mind. They are Leaping Bunny certified, which means no animal testing at any stage of development. For packaging, they use glass, aluminum and other natural or upcycled materials.